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Marc's avatar

Dont forget to mention C Express as a dupe

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Liam Collens's avatar

An enjoyable read! It is funny reading about dupes in the food market because it is burning like wildfire in the beauty and cosmetic space. Over 6 billion hashtag counts and growing. It seems that TikTok has both incubator and accelerator for this. If you are the original brand, it is infuriating because you have created a space in a market the others come almost parasitically to absorb. There’s nothing wrong with competition. But there is something woefully unimaginative about mimicking someone’s brand and getup. Burger King and McDonald’s have been rivals for years, but one has a clown and the other King. In reality my concern is that not enough consumers care. They go where their taste buds, budgets or Instagram engagement takes them.

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